The Heineken Experience is one of Amsterdam’s most authentic and famous attractions. Located in the center, this old factory used to manufacture all of the brand’s beer until 1988, when the main production line was moved to a larger facility outside the city due to overwhelming demand for the product. Nowadays it operates as a museum and tourist attraction which has been visited by millions of people from all over the world since it opened its doors in 2001. The Heineken Experience includes an interactive self-guided walk through the factory, a Heineken tasting session, fun information about the company’s history and the Heineken logo and much more! Get your pass for the Heineken Experience now and avoid long queues at the entrance!

 

Discover the fascinating Heineken Brewery Tour!

The Heineken Brewery Tour takes you through the company’s history in a fun and interactive way. As you walk through the impressive old building you’ll be able to see the gigantic copper tanks that were used to brew the original Heineken beer, the company’s old advertisements, and even draft your own beer in the Heineken Museum bar. The Heineken Brewery Tour is an exciting high-tech multimedia experience available in several languages including English, French, Dutch, Russian, German, Chinese, Portuguese, Italian and Spanish. You can also download the Heineken Experience App to get the most out of your visit. At the end of the Heineken Brewery Tour, which lasts around one and a half hours on average, you’ll be able to enjoy two complimentary drinks while you relax in the bar. Non-alcoholic drinks are also available and you can try your hand at drafting your own Heineken!

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